Newsroom Lab

Let's create a world where journalists push the robots, not the other way around.

We're not a marketing agency, we're a marketing lab

The Problem
Journalism is dying a slow, painful death. Advertising is getting stronger, newsrooms are getting weaker.The Data Points
I know the newsroom, I loved being a news reporter.
I have a decade worth of marketing experience but I wanted out of the corporate machine.
My curious mind makes me an intense truth-seeker and an even more intense researcher.
Artificial intelligence is here to stay.The Formula
Instead of fighting AI, I embraced it and went to work. After countless sleepless nights (and I do mean countless) I found the right platforms and then I figured out how to modify them. I built custom dashboards and prompts by leveraging my industry expertise to automate data collection, giving me exactly what I need to build research-based strategies for newsrooms. Kinda like an agency approach but without the agency price tag. And less humans.

Ps. I'm not looking for clients, I'm looking for mad scientists who are willing to solve this problem with me.

The newsroom that taught me what really matters: People, not numbers.(The Globe closed its doors after being sold to a tech company aka "media" company. This tech company sets out to buy struggling rural papers, then turns them into content farms)

Goal: Unlock 30-50% revenue growth within 90 days using The Formula.

We've looked under the hood of some independent outlets, here's what we found:

  • Facebook pages sitting empty (Missing $500-1K monthly opportunity)

  • Outlets not listed on Google News (Losing 25-40% of potential traffic)

  • Social followers not converting (Under 3% become subscribers)

  • Basic SEO gaps (Hidden from readers actively searching for you, we'll help you with keywords, etc)

These aren't complicated fixes but they do require time you probably don't have, that's where Newsroom Lab comes in.

Let's Chat

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About Me

Nancy Zarcone

I'm a wife, I'm a mom, and I'm a grandma... and I live in Kansas.In 2014, I left the newsroom for marketing - a journey that took me on a wild ride. I learned marketing over the last decade, but I never felt like a marketer.The truth is, my heart stayed inside the Dodge City Globe. So now I'm taking everything I've learned to fight for truth in a world that profits from lies.I'm not sure if this is the answer, but I believe imperfect action beats no action every time

I'm dedicating this journey to my Globe colleagues and my family.